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Brand Love: Happy Isles Vintage Couture

We sat down with the Los Angeles based vintage collector behind Happy Isles to talk about starting a business, entrepreneurship and of course, all things vintage!

Sweet & Spark: What inspired you to start Happy Isles? 

Lily: I honestly started Happy Isles because I knew, when the time came, that wedding dress shopping would feel empty without a vintage option. And at the time I opened, with so many friends getting married, I felt we all craved another place to look for special pieces not just for down the aisle but for all the other wedding attending events. It was a huge hole in the market!

Sweet & Spark: What aspect do you love most about running your own business? And what is the most challenging?

Lily: I love the ultimate freedom and flexibility of having my own business. While I'm constantly thinking about work, I'm able to schedule my time in a way that actually suits my lifestyle. It's truly a gift. This of course has taken four years of constant grinding, but now I'm finally in a place where I'm able to set myself up for ideal workflow. 

Sweet & Spark: The world of vintage can be so overwhelming! What designers, styles and decades do you gravitate towards the most when collecting for Happy Isles?

Lily: So true! So much vintage, so little time! I usually gravitate towards the 50s through the early 2000s, with some 30's & 40's peppered in there. I love designer and non-designer labels alike. Some of my current lesser-known designer obsessions are Gene Shelly, Malcolm Starr, Estevez & Alfred Bosand. And anything of course that's couture. 

Sweet & Spark: We adore your weekly try-on sessions on Instagram and how special all of your pieces are. What is it about vintage that makes you love it so much?

Lily: I love anything that's one-of-a-kind! And there's nothing like wearing a piece of head-turning history. And goes without saying (almost) that it's the most sustainable form of fashion and shopping!

Tune in Thursday November 19 for a special Happy Isles Instagram takeover where Lily will be styling a few of her favorite vintage finds.