S&S Blog

We sat down with the Los Angeles based vintage collector behind Happy Isles to talk about starting a business, entrepreneurship and of course, all things vintage!

Sweet & Spark: What inspired you to start Happy Isles? 

Lily: I honestly started Happy Isles because I knew, when the time came, that wedding dress shopping would feel empty without a vintage option. And at the time I opened, with so many friends getting married, I felt we all craved another place to look for special pieces not just for down the aisle but for all the other wedding attending events. It was a huge hole in the market!

Sweet & Spark: What aspect do you love most about running your own business? And what is the most challenging?

Lily: I love the ultimate freedom and flexibility of having my own business. While I'm constantly thinking about work, I'm able to schedule my time in a way that actually suits my lifestyle. It's truly a gift. This of course has taken four years of constant grinding, but now I'm finally in a place where I'm able to set myself up for ideal workflow. 

Sweet & Spark: The world of vintage can be so overwhelming! What designers, styles and decades do you gravitate towards the most when collecting for Happy Isles?

Lily: So true! So much vintage, so little time! I usually gravitate towards the 50s through the early 2000s, with some 30's & 40's peppered in there. I love designer and non-designer labels alike. Some of my current lesser-known designer obsessions are Gene Shelly, Malcolm Starr, Estevez & Alfred Bosand. And anything of course that's couture. 

Sweet & Spark: We adore your weekly try-on sessions on Instagram and how special all of your pieces are. What is it about vintage that makes you love it so much?

Lily: I love anything that's one-of-a-kind! And there's nothing like wearing a piece of head-turning history. And goes without saying (almost) that it's the most sustainable form of fashion and shopping!

Tune in Thursday November 19 for a special Happy Isles Instagram takeover where Lily will be styling a few of her favorite vintage finds.

A few tips:
Sweet & Spark will be offering 20% off sitewide this year. This is the best time of year to invest in our designer collection, be sure to set your alarms since these finds are one-of-a-kind.
Shop Sweet & Spark

Rifle Paper Co. usually offers 20% - 30% off sitewide. This is the perfect opportunity to stock up on stationary for the whole year including Mother's Day, Father's Day, birthdays etc.
Shop Rifle Paper Co.

French Girl Organics offered 35% off sitewide last year. This organic skincare line is also the perfect gift for moms, sisters and girlfriends. Our personal favorites are the rose lip scrub, body scrubs and body oils.
Shop French Girl Organics

The Holiday Sale is on! Truffle is offering 25% off. For years, we’ve trusted Truffle to carry our jewelry, on-the-go essentials, and accessories neatly in our bags. Find the perfect gift, plus there is cute gift wrap at checkout.
Shop Truffle

Margaux shoes has their biggest sale of the year for Black Friday. Last year they offered 20% off sitewide. We have no doubt it’s going to be good again this year! Whether just starting out your collection or adding on, Margaux is our go-to brand for footwear.
Shop Margaux Shoes

Levi’s is offering a generous 40% off this year for Black Friday. With so many styles to choose from, Levi’s remains one of our favorite outfit essentials. Shop this classic brand that offers pieces for everyday of the week.
Shop Levi's


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