shop: spring 2018 new arrivals
In a recent blog post, we shared how our team of two divides the workload at Sweet & Spark to magic happen! With spring just around the corner, we thought it would be fun to share how the Sweet & Spark vintage jewelry, home decor, scarves and contemporary clothing collection all came together for Spring 2018.
At the start of each season, Emilee sets the mood with an inspiration board and color palette. Spring naturally lends itself to florals, pastels and feminine fabrics so it's no surprise to see our mood board (above) filled with pretty blush colors, bright yellows, lots of florals and sweet eyelet details.
shop: spring 2018 clothing
Since we manage a variety of product categories at Sweet & Spark, we have become multi-tasking queens! To stay on schedule with different buying deadlines we typically have to place our clothing orders before we start looking for vintage jewelry, scarf and home collections. That's where our seasonal mood boards come in handy for keeping everything cohesive aesthetically.
For our spring clothing collection, we traveled to Los Angeles to visit our favorite showrooms. After thumbing through endless new styles, we selected only the pieces that felt timeless and special. Quality also plays a huge role in our final decisions. It's always so surprising how difficult it can be to find feminine pieces amongst all the trendy, youthful apparel designs that are so popular right now.
We will always love eyelet tops for spring and summer, so much so that we are offering four distinct silhouettes (inspired by different decades between the 1950s-80s) this season, we can't get enough!
Each season we learn a little bit more about our favorite vintage decades. From popular designers to re-occuring themes, we love to take queues from fashion history when building out a new season. To find silhouette, print and color inspiration, we love paging through vintage coffee table books and old magazines.
For spring 2018, we gravitated towards 1950s feminine roses and 1960s pastel plastic floral motifs. We also loved pastel rhinestones from the 50s and 60s as well as classic gold floral earrings and brooches from the 70s, 80s and 90s.
shop: home decor
Once our clothing orders are placed, we align our marketing stories for each week through the season and begin buying for our vintage collections. We make sure to curate our scarves and jewelry pieces along the same feminine, pastel and floral inspired mood bringing everything together with the clothing styles we chose.
And of course, our vintage jewelry dishes and vases are the perfect excuse to decorate a dresser so that you can admire your collections everyday!
shop: spring 2018 clothing
Before each season launches, we are busy bringing the collection to life through lifestyle photography. We organize several different photoshoots around San Francisco each season to capture the essence of the collection. For spring, we chose to shoot at locations that matched our seasonal color palette like the infamous Painted Ladies and quaint bakeries around Hayes Valley. We worked with the gorgeous model Hannah Tokuno, Emily Dulla Photography and Artistry by Amy for hair and make-up. And of course, all styling is done in house by Emilee!
As you know, we roll our vintage collections out to the site each week on Tuesday mornings and the best way to hear about new arrivals is by signing up for our newsletter. Stay tuned because coming up in the next few weeks are vintage scarves, jewelry dishes and brooches for spring!
Count on us anytime for styling help! Email us at firstname.lastname@example.org and we'll get back to you within 24 hours. Make sure you're on our email list to hear about our new collections first and follow along on Instagram for daily inspiration and behind the scene happenings at S&S.