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How it's Made: Our Very First Store!


After looking for nearly one year, we found our new Fillmore street home right in the heart of Pacific Heights, San Francisco. The perfect size and the perfect location, it was meant to be! Over the years (we just turned 6!) we have been busy hosting private shopping parties out of our very own apartments and popping up inside local boutiques, so we knew it was time to find a brick and mortar for all that spark.



Emilee put together mood boards filled with paint swatches, interior inspiration, vintage furniture ideas and some sketches to share with a contractor. We fell in love with the idea of antique inspired chinoiserie wallpaper, so that became the focal point for the back wall of our store. Our overall vision was not to create a retail space, but instead a destination that felt like a girly bedroom complete with a dressing table filled with jewels and vintage home decor accents.



We woke up before the sun to hunt down the very best furniture finds the Alameda flea market had to offer. It was worth it! We found a vintage dressing table, a french mirror, a gold bamboo bar cart and a glass cabinet.



The build out was a group effort! From start to finish, we were able to open our doors in 15 days just in time for holiday shoppers! Jillian’s Dad flew in to work his magic with the construction side of things: new light fixtures, new flooring, a built in desk for our office space and a fresh coat of paint. While Emilee’s parents came out to help unpack, steam and tag new inventory.



Here we are on our very first day open! It was such a special and surreal moment for us, we didn't even want to go home.



And here's Jillian stocking our vintage cabinet with designer finds like this adorable pink Chanel handbag. Our designer collection has expanded since opening because we finally have the space to house more inventory, we are so excited to grow this category and become San Francisco's destination for the best vintage designer finds.




The best part of the whole process has been sharing our new store with friends, family and our loyal SF customers. Thank you to everyone who made this dream possible and for always believing in our vintage-obsessed lifestyle!



Count on us anytime for styling help! Email us at and we'll get back to you within 24 hours. Make sure you're on our email list to hear about our new collections first and follow along on Instagram for daily inspiration and behind the scene happenings at S&S.